The Power of a 2×2 Matrix

Much of classic economic theory is based on the assumption that human beings behave rationally, always seeking to maximise utility when making decisions. With the breakthrough of behavioural economics as a science, however, we know that the so-called Homo Economicus doesn't in fact exist in practice. Daniel Kahneman and his long-standing confrère Amos Tversky were among... Continue Reading →

The Personal Brand Dilemma

Growing up, I was always told that great honours are great burdens and that one should live hidden to live happy. So when I acted on the idea of creating this site, I hesitated to let my name appear. At the same time, the purpose of this site is to learn and to learn how to... Continue Reading →

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