Start With What’s Under Your Control

Have you ever built an IKEA furniture? Have you ever skipped one step in a moment of distraction and had to go back, pull the screws out and start again? I certainly have. Assembling IKEA furniture is a good metaphor for life - and work - and business. When inexperienced, you have limited understanding of... Continue Reading →

The Power of a 2×2 Matrix

Much of classic economic theory is based on the assumption that human beings behave rationally, always seeking to maximise utility when making decisions. With the breakthrough of behavioural economics as a science, however, we know that the so-called Homo Economicus doesn't in fact exist in practice. Daniel Kahneman and his long-standing confrère Amos Tversky were among... Continue Reading →

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