The Power of a 2×2 Matrix

Much of classic economic theory is based on the assumption that human beings behave rationally, always seeking to maximise utility when making decisions. With the breakthrough of behavioural economics as a science, however, we know that the so-called Homo Economicus doesn't in fact exist in practice. Daniel Kahneman and his long-standing confrère Amos Tversky were among... Continue Reading →

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